Yes, I forgot to blog yesterday. But I didn't break my promise. I finally started the sketches and research for food jar design. There are some good ones I found on Dieline, but none in Asian super market. Hmmm, I guess chinese people care more about the taste than its packaging. The packages on market are similar: red, yellow, gold. NO one stand out and most of them are really $#*&%! I believe that which product the customers are going to buy and stick to will eventually depends on the quality of the product (here the taste of the beef paste). What factors will encourage them to make the initial action, initial purchase? What will attract their eyes and make them grab THIS bottle among all the similar ones?
To me, it is the look and the feel the product give me. I would rather try something that looks nice and the package design shout out" yes, I am made with a lot of love and care" instead of "hey, buy me or whatever" greasy cheap looking ones. I don't want to say those product with lousy packaging are necessarily bad. Only there are choices, and a lot of them, for people who walk down the aisle without any preference. I will try one with higher quality looking. It shows the manufactuer cares about their products, right? However, what will get me back to the same product will be the quality of the food, which is beyond my control.
So, I will make my effort for this very good tasting beef paste. I have to say that it is the BEST one I have ever tried. It is recommended by my father in law, and I sure won't notice it if it is just sit one the shelf among all other similar ones.
My aim is a clean, fresh looking design that may or may not reflect chinese elements. I kind of want to include some, but also want to break it from the tradition. Well, we will see. I will post my work in progress later.
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